Fueled by the completely false belief in China and Asia that rhino horn has medicinal and aphrodisiacal qualities, Rhinos are being slaughtered by the thousands. In many of their former habitats they are now extinct. The few that remain are under threat like never before. If it wasn’t for the courageous efforts of committed individuals and organizations fighting the increasingly dangerous war against highly organized and well funded poaching syndicates, rhinos would already be extinct. Following close on the heels of drugs and human trafficking, the illegal wildlife trade is the third largest criminal enterprise in the world – and at the tip of their spear are rhinos. Their fate rests in our hands. Please help in any and every way possible. Remember that all it takes for evil to succeed is for good people to do nothing. Act now before it’s too late and rhinos are just a distant memory.